• Welcome to True Form Beauty

    Beauty for everyone; Brows, Lashes, Event and Occasion Makeup and Permanent Makeup Up

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    Services, Prices and Offers

    I offer free consultations face to face or over the phone and free patch tests which can be booked using my booking site here; https://trueformbeauty.book.app/

    Book your beauty services here

    About Me

    Hi, I’m Jude, the face behind True Form Beauty.

    For years I worked in tech, climbing the ladder and ticking all the “right” boxes, but I always felt like something was missing. I wanted to do work that felt creative, meaningful, and truly me. After some soul searching, I discovered permanent makeup and it was love at first sight.

    What drew me in wasn’t just the artistry, but the way it can uplift someone instantly. Brows that frame the face. Lips that look fresh and defined. That little spark of confidence when you look in the mirror and think, “Yes, that’s me.”

    I trained with the Tracie Giles Academy to do Machine Hairstroke Brows in June 2025 and with Jessica Ruth SPMU in July 2025 for Ombre Brows and Lip Blush. I’ve since continued my professional development by becoming a member of the PMU Circle.

    Since starting I’ve worked with a variety of people, however, the majority tend to be women over 40 and I absolutely love it. I’ve also now expanded my services to offer more less permanent beauty treatments such as brow lamination, lash lift and tint and event/occasion makeup (which is soooo much fun to do).

    I bring a mix of creativity and care to every treatment. With a background as a coach, I’m a natural at putting people at ease and explaining things in a way that feels simple and clear. Having lived with anxiety and ADHD myself, I also understand how important it is to feel safe, listened to, and comfortable especially when it comes to something as personal as your face.

    At True Form, my focus is always on creating results that look natural, subtle, and uniquely yours. Never “one size fits all” or Instagram-perfect. Just you, feeling like your most confident self, every single day.

    Why Trust True Form Beauty?

    • Personalised Beauty Services: I create custom looks tailored to your unique style and features, ensuring you feel radiant and confident.
    • Professional Expertise: I use top-quality products and techniques to deliver flawless results for every occasion.
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